Oracle has introduced high speed in-memory application which run seven to 11 times faster than normal applications. Siebel CRM UCM module has been released with in-memory cabability for Oracle Engineered Exadata Database Machine and Oracle Exadata Elastic Cloud. SAP has similar technology called SAP HANAhttp://en.wikipedia.org/wiki/SAP_HANA
What is Oracle Engineered Systems:
Oracle Engineered system are both hardware and Software are developed and integrated by Oracle, e.g. Oracle Exalogic for applications , Oracle Exadata Database Machine.http://www.oracle.com/us/corporate/features/in-memory-apps/index.html
http://www.oracle.com/us/products/applications/siebel/crm-oracle-enginee...