Exclamations are used to indicate great excitement or emphasis. In business writing, exclamation points should be used sparingly and only to add urgency, surprise, or disbelief to a statement. Business writers are expected to convey feeling or emphasis primarily through strong words and clear structures, not through punctuation. If you use exclamation points too often, the reader may become immune to their effect or may consider you unprofessional. There are two rules for using exclamation points in your writing: