Competition:

The only thing growing at the fastest rate for every organization is “Competition”

Acquire Vs Retain:

Studies have shown it’s 6 to 7 times more expensive to acquire a new customer than it is to retain a current customer.

Yet many businesses are still focused only on customer acquisition and see customers from the fragmented view of individual transactions

High Churn:

Businesses in many industries may lose up to 50% of their customers over a five year period.

Profitability:

Its not enough to grow revenue, it should grow in most profitable product lines
As little as a 5% increase in customer retention can increase profits by 25 to 95%.