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Social Media and Siebel
Adding the Power of Social Media in to CRM

Social media had a big year in 2011. It was—and still is—the topic of nearly every marketing conversation, and continues to see astounding growth. At year's end, Facebook surpassed 850 million users and was well on its way to 1 billion. Social media ad spending continues to grow rapidly, with 2011 figures reaching a whopping $3 billion. Twitter's user base has grown to 300 million, generating over 1 billion tweets per month. Google+ launched and quickly generated a large user base currently in the 40 million-user range. Tumblr continues to expand rapidly—as of this writing, its users have generated 15 billion posts across 38 million blogs.

As the social audience has expanded, so have the expectations of social consumers. It's no longer enough to have a Facebook page; consumers are expecting more as they've integrated social media into their everyday life. Marketers have begun responding to this expectation by becoming more strategic in integrating social into the marketing mix. They have now moved beyond a simple Facebook page and are using advanced apps, social video, and developing engaging (two-way) content.

These stats make it clear: Social is here to stay, no doubt about it. And the pace of change and growth won't slow as the year progresses. Throughout 2012 and beyond, innovation in social tools and technology will continue, empowering marketers with the ability to start treating social less like mass media and more like a targeted, intimate medium. Here are the top enablers in this shift to a more consumer-centric social strategy:

Pressure to measure: As social spending continues to grow, marketers will be held more accountable for measuring performance and adjusting strategy to leverage these new insights. Social performance will be compared to other digital channels/media—and as this comparison occurs, marketers will select initiatives that perform best. As we've seen from past experience, targeted and relevant messaging will rise to the top—accelerating social's movement to more consumer-focused tactics.

Get to know me: The pace of social technology's evolution is also accelerating. Using social targeting and Open Graph integration platforms, marketers can now secure permission to collect more relevant information on their social audiences. These new data points can be used to derive new insights into social behavior, allowing marketers to develop and target segments based on social and site behaviors. Competition for attention in the Facebook newsfeed will intensify, and marketers will put more attention, effort, and investment into leveraging these new insights to deliver a more relevant and engaging social contact strategy.

Social out-of-the-box: As marketers put these social data insights together, they will also be able to leverage them in order to power more relevant content across the digital spectrum. For example, targeted social listening insights regarding how consumers talk about your products will help fuel more engaging email, search, and site content. Consumer discussions are happening every day—customers and potential customers are talking about you and your products. Harnessing the power of these discussions as a new source of marketing content will help marketers expand the reach of social to power more integrated CRM results.

Building social reach: The competition for social audience attention will intensify as social continues to establish its role in consumer behavior. In response, marketers will have to evolve their "like me!" strategy. To date, existing marketing assets have been vastly underutilized as a tool to expand social audience reach. Marketers have spent a considerable amount of time and money building their CRM audiences—from customer and prospect lists to opt-in email lists. As marketers continue to face more competition to grow this audience, they will need to rely on their existing CRM audience to build an engaged audience in a cost-effective way.

These tools and new capabilities will provide new opportunities for CRM marketers. That's not to say social CRM initiatives will replace or eliminate the current brand-focused social initiatives. And they shouldn't. These two strategies should complement one another—brand campaigns will continue to drive social interest and adoption. And social CRM initiatives will provide targeting opportunities that maintain and sustain social engagement over time. Both are necessary ingredients that will help drive social's contribution to marketing goals and objectives.

The challenge for marketers will be to keep pace with the changing social consumer and make the right investments in social to continue this pace. Marketers will need to develop more traditional marketing tools like contact strategies, messaging processes, and measurement frameworks. And social CRM teams will need to work together, adding analytics and strategy capabilities to set a course, develop targetable social segments, and foster the creation of relevant and engaging social content. Finally, as insights are developed by analytics teams, social CRM teams will need to adapt strategies to make sure social initiatives stay aligned with the ever-changing behaviors of social consumers.

There's no doubt 2012 will be an exciting year for social—more experience, better measurement, and more discerning insights will lead to more informed social decisions. These decisions will strengthen social's position in the marketing equation, evolving from "shiny new object" to an established component of marketing strategy in acquiring, engaging, and converting customers.

Siebel Enterprise Integration Manager - EIM Most frequently asked Interview Questions – Part 3

This is Siebel EIM Interview Q&A Part 3 We have collected the Siebel real time interview questions related to EIM ( enterprise integration manager) , these are asked in real interviews in most of the companies. All the best for your job interview!

1.What is the behavior of the EIM merge process?

Ans: Data from the record you select as the surviving record are preserved. Data from the other records are lost. If there are other records associated with the records you merge, those records—with the exception of duplicates—are associated with the surviving record.

2.Why is the IF_ROW_STAT column set to the value NO_SUCH_RECORD after running a merge process?

Ans: If you do not correctly populate all the user key columns, the merge process will fail and the IF_ROW_STAT column in the interface table will be set to the value NO_SUCH_RECORD. This indicates that EIM cannot find the appropriate rows to merge using the specified user keys.

3.Can EIM be used to merge rows from secondary tables?

Ans: EIM can only be used to merge rows from target base tables, and not secondary tables. For example, the target base table for EIM_ASSET is S_ASSET. EIM can only be used to merge two or more S_ASSET rows into single S_ASSET rows. You cannot use EIM to merge two or more S_ASSET_CON rows into single S_ASSET_CON rows. During EIM merge, EIM will merge rows from the target base table, and update the rows from the secondary tables to reference the surviving target base table rows. If you try to merge two secondary tables rows into one row by populating the interface table with user keys of the secondary table rows, the interface table victim and survivor rows will have the same target base table user keys values, which will cause the target base table row to be deleted.

4.What is the recommended number of rows that can be loaded in a single batch?

Ans: For an initial load, you can use 30,000 rows for a large batch. For ongoing loads, you can use 20,000 rows for a large batch. You should not exceed 100,000 rows in a large batch. Furthermore, you should limit the number of records in the interface tables to those that are being processed. For example, if you have determined that the optimal batch size for your system is 19,000 rows per patch and you are going to be running 8 parallel EIM processes, then you should have 152,000 rows in the interface table. Under no circumstances should you have more than 250,000 rows in any single interface table, since this will have a tremendous negative performance impact. NOTE: The number of rows you can load in a single batch may vary depending on your physical machine setup. To reduce demands on system resources and improve performance, you should always try to use smaller batch sizes.

5. Should EIM stop processing when multiple rows fail a pass?

Ans: EIM is designed to import large volumes of data. Most failures are caused by data errors. It is usually faster and easier to correct the data errors and resubmit the corrected rows as part of a subsequent batch than to reprocess an entire batch. EIM does not stop when failures occur.

Enableing Cancel Query Timeout in Siebel CRM

The cancel query feature allows users to stop the slow or incorrect queries. If the query does not return records within a given number of seconds (the timeout period), a dialog box appears, which allows the user to cancel the query.

The cancel query feature is enabled through the CancelQueryTimeOut parameter in the [SWE] section of the application configuration file (CFG).

Steps to enable the Cancel Query Feature:

1)  Open your application’s configuration file, for example uagent.cfg.

2 ) Change the CancelQueryTimeOut parameter to

CancelQueryTimeOut = timeout    where timeout is any integer of zero or greater.

For example,if CancelQueryTimeOut = 3, the cancel query dialog box appears if records are not returned within 3 seconds.

NOTE:A timeout value of less than zero, for example, -1, disables the feature.

175 Ways to Get More Done in Less Time

Excellent book on time saving tips -

Few sample tips from the book to convince you to have it in your collection-

“Hey, you got a minute?” That’s a question, not a demand. Don’t get angry with the interrupter if you answered, “Sure!” to their question. General rule: If you cannot eliminate the interruption, make the interruption as short as possible.

“Perfection paralysis” is expensive. Sometimes it is not worth the effort to make things “perfect.” Take a look at time costs involved and weigh these against the benefit of perfection. Many times second best in operation is better than first best on the drawing board.

Organize your desktop! If you are right-handed, make sure the phone is located on the left side of your desk. You want to keep the right side of the desk (and your right hand) free to take notes. Just the opposite for lefties.


175 Ways to Get More Done in Less Time!
by  David Cottrell and Mark C. Layton
CornerStone Leadership Institute © 2004
ISBN:9780965878845

Want to get things done faster so you can accomplish more of your long-term goals? Okay. We’d all like that to happen. But the question we finally have to ask is, “How can I do that — get more things done in less time?

This book is loaded with ideas. But to get more done in less time, we have to make choices — and remember it is your life we’re talking about.

Now, don’t expect smoke and mirrors here. And don’t look to magically pull a few extra hours for your day out of thin air. Nope, there’s no magic formula. But, between the front and back covers of this book you’ll find 175 really, really good suggestions that will help you get things done faster…and usually better.

Notice, too — this book cuts to the chase:

No flowery prose.

No unnecessary charts or diagrams.

Just good, common sense suggestions that will help you make conscious decisions to increase your quality of life.

Search for that nugget of wisdom that will give you 10, 20, or 30 extra minutes a day. Then find another…and another…and another.

You may also want to try this approach: Select one or two of the tips each week. Describe the tip briefly with your staff at your team meeting and ask for everyone to try this week’s tip. Every environment is different, but chances are that some will stick with your team and result in exponential time savings for all involved.

Before you know it, you’re back in control — actually achieving those goals you’ve set for yourself.

What better time to get started than the present? Like today!

Remember…the meter is ticking!

Survey Method: Requirements Gathering Techniques

The Survey Method is an electronic or paper based method of soliciting needs or requirements from stakeholders.  The survey method is a list of questions, directed at identifying stakeholder needs or requirements.

Survey Method Advantages 
1. A survey can reach a large number of stakeholders or other sources of information.
2. A survey is an excellent tool to gather a significant amount of focused data in a short period of time.
3. Survey method can provide good results when used to validate assumptions after the use of the interviewing technique.
4. A Survey method is a good tool to gather statistical preference data.
5. A survey requires little scheduling effort.
6. A survey requires little stakeholder commitment of time and effort.

Disad-vantages 
1. The response level is often low, especially to large surveys.
2. Responses are usually limited to the realm of the questions asked, which reflect the analyst’s preconceived ideas or assumptions of the survey designer.
3. Well-made surveys require trained and experienced personnel to develop.
4. Development time can be significant.
5. Conflicts and inconsistencies in information from stakeholders require additional analysis to resolve.

Survey Method Process
1. Decide what you want to know and how you will analyze the data before you develop questions.
2. Look for questions or ideas from other sources to inspire the writing of your method
3. Write questions to be as specific as possible.  Use simple, straightforward language.  Avoid the use of jargon or terminology specific to a few people.
4. Write short questions to ensure reader understanding, including:
- Limit the number of choices available to a question to five or less (if applicable).
- Offer a "don't know" or "no opinion" option, so people do not invent answers.
- Vary the format of the questions to keep people interested.
5. When you have written the survey questions, it is important to test them to make sure that the language is current, the questions are not biased, and the questions are relevant to the purpose of the survey.  Deliver the set of questions to the stakeholder for their response.  Provide a date by which the answers are to be returned. 


Author Role 
The survey method author is responsible for crafting questions to solicit the needs and requirements from stakeholders.  Once the answers have been received, the author is responsible for recording the answers into a document for confirmation by the survey method respondents.
To develop a useful method, the writer should be familiar with the purpose of the evaluation and ideally have some experience with developing surveys.

Stakeholder 
The stakeholder is responsible for answering the questions and verifying the resulting information presented by the author for confirmation.

Related Articles:

1. Interview Technique : http://directutor.com/content/interview-technique-requirements-gathering-techniques
2. Survey Method: http://directutor.com/content/survey-method-requirements-gathering-techniques
3. Joint Application Development (JAD) Technique : http://directutor.com/content/joint-application-development-jad-technique  

Joint Application Development (JAD) Technique

The Joint Application Development (JAD) technique is an extended, facilitated workshop.  It involves collaboration between stakeholders and systems analysts to identify needs or requirements in a concentrated and focused effort.

Advantages 
• This technique allows for the simultaneous gathering and consolidating of large amounts of information. 
• This technique produces relatively large amounts of high-quality information in a short period of time.
• Discrepancies are resolved immediately with the aid of the facilitator.
• This technique provides a forum to explore multiple points of view regarding a topic.

Disadvantages 
• Requires significant planning and scheduling effort.
• Requires significant stakeholder commitment of time and effort.
• Requires trained and experienced personnel for facilitation and recording.

JAD Process Steps 
1. Define Session: Define the purpose, scope, and objectives of the JAD session, selecting the JAD team, invite and obtain commitment to attend sessions from the appropriate stakeholders, and schedule the session.
It is important to obtain management commitment to support the process and identify the appropriate stakeholders. 
2. Research Product: Become more familiar with the product or service, gather preliminary information, obtaining any models.
3. Prepare: Prepare any visual aids, developing a realistic agenda, training the recorder, and preparing the meeting room.
4. Conduct Session: Follow agenda to gather and document the project needs and requirements.  It is important to ensure all participants are given equal treatment during the process.
5. Draft the Documents: Prepare the formal documents.  The information captured in the JAD session is further refined through analysis efforts, open questions or issues discovered through the sessions are resolved, and the final document is returned to stakeholders for review and validation.

Roles 
The JAD team is the very heart of the JAD process and the selection and inclusion of stakeholders are critical to the overall success of a JAD session.  The team should consist of a mixture of skills from a variety of individuals.  The participants may include Business Process Owners, Operations Managers, Client Representatives, Business Analysts, Business Managers, End Users, Data Administrators, Systems Analysts, System Designers, Business Analysts, Advisors Project leaders, Auditors, Security, Standards, Vendors, Quality Assurance, Contingency Planners, Production Planners, IT Specialists, Human Resource Representatives, and Trainers.

Executive Sponsor 
Management commitment is required for any needs or requirements gathering process to succeed.  It is very important for the JAD session team to have a management sponsor.  The executive sponsor may be a manager of the business area whose needs and requirements are being addressed during the JAD session.  The sponsor does not have to actively participate in every JAD session.  It might be advisable to attend the first JAD session to show support and, perhaps, the final JAD session to review the results and make comments.  The sponsor should be available throughout the period of the JAD process to solve any serious problems or issues that may arise.  The JAD facilitator must work closely with the management sponsor and provide full briefings on progress.

Facilitator 
The facilitator is the key person in the group and is responsible for planning, executing and managing the session.  They should be a respected, skillful leader with a good reputation within the organization.  JAD facilitator skills do not happen by chance, and the skills may have to be learned through specialized training and experience.  The choice of facilitator may mean the difference between a good session and a poor one.  It is essential that the facilitator be given authority to work closely with the executive sponsor to achieve the objectives of the JAD session.  The facilitator will know how to direct people, to be able to get the best information from them.  JAD Facilitators should be able to:
1. Focus on the process, not the information content, of the JAD session.
2. Be unbiased and neutral, and remain impartial.  It is important that the reporting structure is such that the facilitator cannot be influenced or biased.
3. Use organizational skills to lead groups and keep the sessions on track.
4. Ensure each subject under discussion is accurately recorded and completed to the stakeholders’ satisfaction before proceeding.
5. Stop sideline conversations.

Recorder 
The recorder is responsible for documenting the JAD sessions.  This must be done in an interactive fashion and the recorder must work closely with the JAD facilitator.  Many ideas and suggestions will be discussed. A large session may need multiple recorders.  The recorder must capture the important discussion and decisions made, who made them and why.  Laptop computers, white boards, flip charts, or overhead devices are particularly useful.
It is the responsibility of the recorder to distribute and file the documentation at the end of each JAD session or as soon as possible after the session or topic has concluded.  It can be a difficult task and should not be underestimated.  The recorder should have the following skills:
1. Knowledge of the stakeholder business area.  In order to record the results properly, the recorder needs to understand the concepts of what was discussed.
2. Excellent analytical skills.  The recorder needs to be able to analyze what was discussed and presented in the JAD session.
3. Experiences with JAD tools if any are used.  The JAD tool may be a word processing software, an electronic whiteboard, or a CASE tool.  Whatever tool is used, the recorder has to have a good knowledge of how to use the tool effectively.
4. Good technical writing skills.

Stakeholder 
The participation of stakeholders in the JAD session is widely accepted as essential to its ultimate success.  Without their involvement, the JAD session will not be productive.  The whole point of a JAD session is to bring stakeholder and performing organization together in a structured environment.  Stakeholders will rapidly gain a sense of involvement and ownership in the product or service development where a JAD session is used.  This is vital to its overall success.  Most important, the stakeholders will get the product they want and not one that has been designed poorly for them.  
 

Related Articles:

1. Interview Technique : http://directutor.com/content/interview-technique-requirements-gathering-techniques
2. Survey Method: http://directutor.com/content/survey-method-requirements-gathering-techniques
3. Joint Application Development (JAD) Technique : http://directutor.com/content/joint-application-development-jad-technique  

Interview Technique : Requirements Gathering Techniques

An interview is a conversation with stakeholders to elicit or validate needs and requirements.  An interview may include one or more stakeholders.  The interview may also involve a question and answer session used to discover other potential stakeholders and any discrepancies between needs; the high-level requirements derived from those needs; and the resulting detailed requirements.  Interviews facilitate obtaining approval from stakeholders on their needs, requirements, and any changes to them.
Advantages :
• Generally easy, because it can be done with minimal preparation.
• Interviews of individuals and small groups require less planning and scheduling effort than large workshops.
• Interviews of individuals and small groups require less stakeholder commitment than large workshops.
• Interviews provide an opportunity to explore or clarify topics in more detail.
Disadvantages :
• The questions used in the interview may reflect the interviewer’s preconceived ideas, which can influence the responses.
• For projects with a large number of stakeholders the interviews technique can be time-consuming and inefficient.
• Conflicts and inconsistencies between stakeholder information need to be resolved in additional interviews.
• This technique does not allow different stakeholders to hear and elaborate upon the information being relayed.
Formal Interview Process Steps :
1. Identify stakeholders to be interviewed
2. Obtain a general understanding of the customers business
3. Develop interview questions using open-ended questions
4. Set meeting time and location for the interview
5. Provide a set of questions to interviewees prior to the interview (if they will need to prepare for the interview)
6. Use one or more Recorders to accurately preserve results of the interview
7. Provide results to interviewees for confirmation of content
Informal Interview Process Steps :
1. Identify stakeholders to be interviewed
2. Obtain a general understanding of the customers business
3. Develop interview questions (for interviewer’s use only) to make sure certain questions are answered during the session
4. Set up a casual meeting or telephone conversation time for the interview.
5. Takes handwritten notes during the interview; avoid using electronic data capture.
6. Provide results to interviewee for confirmation of content
Sample Interview Questions :
• What would it look like?
• What would convince you?
• What have you already tried?
• Why now?
• What will you settle for?
Interview Leader Role :
The Interview Leader may be responsible for identifying the stakeholders or by working with the appropriate project team member to get the list of stakeholders.  The Interview Leader is responsible for preparing questions ahead of the scheduled meeting and distributing the questions to the stakeholder or stakeholders.  The leader is also responsible to either record the notes or schedule a recorder to attend the meeting to record information discussed in the meeting and any decisions resulting from the meeting.
Recorder :
The recorder is responsible for recording the information discussed in the interview and any decisions resulting from the meeting.  In informal interviews the leader is also the recorder.
Stakeholder :
The stakeholder is responsible for providing their needs, expectations, priorities, and constraints.  They also validate the results of the interview.
Related Articles:
1. Interview Technique : http://directutor.com/content/interview-technique-requirements-gathering-techniques
2. Survey Method: http://directutor.com/content/survey-method-requirements-gathering-techniques
3. Joint Application Development (JAD) Technique : http://directutor.com/content/joint-application-development-jad-technique  

Requirements Gathering Techniques

Requirements gathering techniques provide project team members with a choice of methods for eliciting needs or requirements from stakeholders and for validating requirements with stakeholders. Certain techniques are appropriate in gathering stakeholder needs, while other techniques are most helpful in defining high-level and detailed requirements, or validating detailed requirements with the stakeholders.
The three recommended techniques are Interview, JAD Session, and Survey Method. This document will explain the characteristics of the recommended requirements management techniques and when the techniques are appropriate for use within the requirements management process.
1. Interview Technique : http://directutor.com/content/interview-technique-requirements-gathering-techniques
2. Survey Method: http://directutor.com/content/survey-method-requirements-gathering-techniques
3. Joint Application Development (JAD) Technique : http://directutor.com/content/joint-application-development-jad-technique  

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