Social media had a big year in 2011. It was—and still is—the topic of nearly every marketing conversation, and continues to see astounding growth. At year's end, Facebook surpassed 850 million users and was well on its way to 1 billion. Social media ad spending continues to grow rapidly, with 2011 figures reaching a whopping $3 billion. Twitter's user base has grown to 300 million, generating over 1 billion tweets per month. Google+ launched and quickly generated a large user base currently in the 40 million-user range. Tumblr continues to expand rapidly—as of this writing, its users have generated 15 billion posts across 38 million blogs.
As the social audience has expanded, so have the expectations of social consumers. It's no longer enough to have a Facebook page; consumers are expecting more as they've integrated social media into their everyday life. Marketers have begun responding to this expectation by becoming more strategic in integrating social into the marketing mix. They have now moved beyond a simple Facebook page and are using advanced apps, social video, and developing engaging (two-way) content.
These stats make it clear: Social is here to stay, no doubt about it. And the pace of change and growth won't slow as the year progresses. Throughout 2012 and beyond, innovation in social tools and technology will continue, empowering marketers with the ability to start treating social less like mass media and more like a targeted, intimate medium. Here are the top enablers in this shift to a more consumer-centric social strategy:
Pressure to measure: As social spending continues to grow, marketers will be held more accountable for measuring performance and adjusting strategy to leverage these new insights. Social performance will be compared to other digital channels/media—and as this comparison occurs, marketers will select initiatives that perform best. As we've seen from past experience, targeted and relevant messaging will rise to the top—accelerating social's movement to more consumer-focused tactics.
Get to know me: The pace of social technology's evolution is also accelerating. Using social targeting and Open Graph integration platforms, marketers can now secure permission to collect more relevant information on their social audiences. These new data points can be used to derive new insights into social behavior, allowing marketers to develop and target segments based on social and site behaviors. Competition for attention in the Facebook newsfeed will intensify, and marketers will put more attention, effort, and investment into leveraging these new insights to deliver a more relevant and engaging social contact strategy.
Social out-of-the-box: As marketers put these social data insights together, they will also be able to leverage them in order to power more relevant content across the digital spectrum. For example, targeted social listening insights regarding how consumers talk about your products will help fuel more engaging email, search, and site content. Consumer discussions are happening every day—customers and potential customers are talking about you and your products. Harnessing the power of these discussions as a new source of marketing content will help marketers expand the reach of social to power more integrated CRM results.
Building social reach: The competition for social audience attention will intensify as social continues to establish its role in consumer behavior. In response, marketers will have to evolve their "like me!" strategy. To date, existing marketing assets have been vastly underutilized as a tool to expand social audience reach. Marketers have spent a considerable amount of time and money building their CRM audiences—from customer and prospect lists to opt-in email lists. As marketers continue to face more competition to grow this audience, they will need to rely on their existing CRM audience to build an engaged audience in a cost-effective way.
These tools and new capabilities will provide new opportunities for CRM marketers. That's not to say social CRM initiatives will replace or eliminate the current brand-focused social initiatives. And they shouldn't. These two strategies should complement one another—brand campaigns will continue to drive social interest and adoption. And social CRM initiatives will provide targeting opportunities that maintain and sustain social engagement over time. Both are necessary ingredients that will help drive social's contribution to marketing goals and objectives.
The challenge for marketers will be to keep pace with the changing social consumer and make the right investments in social to continue this pace. Marketers will need to develop more traditional marketing tools like contact strategies, messaging processes, and measurement frameworks. And social CRM teams will need to work together, adding analytics and strategy capabilities to set a course, develop targetable social segments, and foster the creation of relevant and engaging social content. Finally, as insights are developed by analytics teams, social CRM teams will need to adapt strategies to make sure social initiatives stay aligned with the ever-changing behaviors of social consumers.
There's no doubt 2012 will be an exciting year for social—more experience, better measurement, and more discerning insights will lead to more informed social decisions. These decisions will strengthen social's position in the marketing equation, evolving from "shiny new object" to an established component of marketing strategy in acquiring, engaging, and converting customers.
CRM
Adding the Power of Social Media in to CRM | |
Siebel Enterprise Integration Manager - EIM Most frequently asked Interview Questions – Part 3 This is Siebel EIM Interview Q&A Part 3 We have collected the Siebel real time interview questions related to EIM ( enterprise integration manager) , these are asked in real interviews in most of the companies. All the best for your job interview! 1.What is the behavior of the EIM merge process? Ans: Data from the record you select as the surviving record are preserved. Data from the other records are lost. If there are other records associated with the records you merge, those records—with the exception of duplicates—are associated with the surviving record. 2.Why is the IF_ROW_STAT column set to the value NO_SUCH_RECORD after running a merge process? Ans: If you do not correctly populate all the user key columns, the merge process will fail and the IF_ROW_STAT column in the interface table will be set to the value NO_SUCH_RECORD. This indicates that EIM cannot find the appropriate rows to merge using the specified user keys. 3.Can EIM be used to merge rows from secondary tables? Ans: EIM can only be used to merge rows from target base tables, and not secondary tables. For example, the target base table for EIM_ASSET is S_ASSET. EIM can only be used to merge two or more S_ASSET rows into single S_ASSET rows. You cannot use EIM to merge two or more S_ASSET_CON rows into single S_ASSET_CON rows. During EIM merge, EIM will merge rows from the target base table, and update the rows from the secondary tables to reference the surviving target base table rows. If you try to merge two secondary tables rows into one row by populating the interface table with user keys of the secondary table rows, the interface table victim and survivor rows will have the same target base table user keys values, which will cause the target base table row to be deleted. 4.What is the recommended number of rows that can be loaded in a single batch? Ans: For an initial load, you can use 30,000 rows for a large batch. For ongoing loads, you can use 20,000 rows for a large batch. You should not exceed 100,000 rows in a large batch. Furthermore, you should limit the number of records in the interface tables to those that are being processed. For example, if you have determined that the optimal batch size for your system is 19,000 rows per patch and you are going to be running 8 parallel EIM processes, then you should have 152,000 rows in the interface table. Under no circumstances should you have more than 250,000 rows in any single interface table, since this will have a tremendous negative performance impact. NOTE: The number of rows you can load in a single batch may vary depending on your physical machine setup. To reduce demands on system resources and improve performance, you should always try to use smaller batch sizes. 5. Should EIM stop processing when multiple rows fail a pass? Ans: EIM is designed to import large volumes of data. Most failures are caused by data errors. It is usually faster and easier to correct the data errors and resubmit the corrected rows as part of a subsequent batch than to reprocess an entire batch. EIM does not stop when failures occur. | |
Enableing Cancel Query Timeout in Siebel CRM The cancel query feature allows users to stop the slow or incorrect queries. If the query does not return records within a given number of seconds (the timeout period), a dialog box appears, which allows the user to cancel the query. The cancel query feature is enabled through the CancelQueryTimeOut parameter in the [SWE] section of the application configuration file (CFG). Steps to enable the Cancel Query Feature: 1) Open your application’s configuration file, for example uagent.cfg. 2 ) Change the CancelQueryTimeOut parameter to CancelQueryTimeOut = timeout where timeout is any integer of zero or greater. For example,if CancelQueryTimeOut = 3, the cancel query dialog box appears if records are not returned within 3 seconds. NOTE:A timeout value of less than zero, for example, -1, disables the feature. | |
175 Ways to Get More Done in Less Time Excellent book on time saving tips - Few sample tips from the book to convince you to have it in your collection- “Hey, you got a minute?” That’s a question, not a demand. Don’t get angry with the interrupter if you answered, “Sure!” to their question. General rule: If you cannot eliminate the interruption, make the interruption as short as possible. “Perfection paralysis” is expensive. Sometimes it is not worth the effort to make things “perfect.” Take a look at time costs involved and weigh these against the benefit of perfection. Many times second best in operation is better than first best on the drawing board. Organize your desktop! If you are right-handed, make sure the phone is located on the left side of your desk. You want to keep the right side of the desk (and your right hand) free to take notes. Just the opposite for lefties.
Want to get things done faster so you can accomplish more of your long-term goals? Okay. We’d all like that to happen. But the question we finally have to ask is, “How can I do that — get more things done in less time? This book is loaded with ideas. But to get more done in less time, we have to make choices — and remember it is your life we’re talking about. Now, don’t expect smoke and mirrors here. And don’t look to magically pull a few extra hours for your day out of thin air. Nope, there’s no magic formula. But, between the front and back covers of this book you’ll find 175 really, really good suggestions that will help you get things done faster…and usually better. Notice, too — this book cuts to the chase: No flowery prose. No unnecessary charts or diagrams. Just good, common sense suggestions that will help you make conscious decisions to increase your quality of life. Search for that nugget of wisdom that will give you 10, 20, or 30 extra minutes a day. Then find another…and another…and another. You may also want to try this approach: Select one or two of the tips each week. Describe the tip briefly with your staff at your team meeting and ask for everyone to try this week’s tip. Every environment is different, but chances are that some will stick with your team and result in exponential time savings for all involved. Before you know it, you’re back in control — actually achieving those goals you’ve set for yourself. What better time to get started than the present? Like today! Remember…the meter is ticking! | |
Survey Method: Requirements Gathering Techniques The Survey Method is an electronic or paper based method of soliciting needs or requirements from stakeholders. The survey method is a list of questions, directed at identifying stakeholder needs or requirements. Survey Method Advantages Disad-vantages Survey Method Process
Stakeholder Related Articles: 1. Interview Technique : http://directutor.com/content/interview-technique-requirements-gathering-techniques | |
Joint Application Development (JAD) Technique The Joint Application Development (JAD) technique is an extended, facilitated workshop. It involves collaboration between stakeholders and systems analysts to identify needs or requirements in a concentrated and focused effort. Advantages Disadvantages JAD Process Steps Roles Executive Sponsor Facilitator Recorder Stakeholder Related Articles: 1. Interview Technique : http://directutor.com/content/interview-technique-requirements-gathering-techniques | |
Interview Technique : Requirements Gathering Techniques An interview is a conversation with stakeholders to elicit or validate needs and requirements. An interview may include one or more stakeholders. The interview may also involve a question and answer session used to discover other potential stakeholders and any discrepancies between needs; the high-level requirements derived from those needs; and the resulting detailed requirements. Interviews facilitate obtaining approval from stakeholders on their needs, requirements, and any changes to them. | |
Requirements Gathering Techniques Requirements gathering techniques provide project team members with a choice of methods for eliciting needs or requirements from stakeholders and for validating requirements with stakeholders. Certain techniques are appropriate in gathering stakeholder needs, while other techniques are most helpful in defining high-level and detailed requirements, or validating detailed requirements with the stakeholders. | |
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