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Creating Change

Preparing to Make a Change

If you're thinking about making a change, and you lack direct authority, it is especially important that you know how to prepare for the change. Preparing for change when you lack authority involves four principle actions: clarifying the goal, thinking ahead, taking initiative, and expressing enthusiasm.

1. Clarifying the goal

You have to clearly identify your goal to reach it. Educators, psychologists, and even spiritual leaders credit clear goals with helping people achieve success.

To make your goal clear, you need to keep it simple and be specific about what you hope to accomplish. You also need to make sure you are being realistic in terms of your existing skills, what your department or company is able to accommodate, and the time it will take to reach it.

2. Thinking ahead

A plan doesn't blossom in a vacuum. Preparation is needed, and that means thinking ahead. Consider the resources you will need in terms of people, time, and money. When will you need these various resources? Who can you count on for support immediately?

3. Taking initiative

The third action required of change is to take initiative. Among other things, this means looking for opportunity, being willing to take a risk, being ready when the opportunity presents itself, and exerting effort.

If you want to create change, you must accept the challenge wholeheartedly. If the change you are planning doesn't inspire you daily, it is doubtful you will have the initiative to carry it through.

4. Expressing enthusiasm

The final action that is required is the expression of enthusiasm for the change you are working to create. Enthusiasm helps to build support for your idea. Enthusiasm is contagious and helps to increase confidence in your plan.

There are more ways than one to implement the actions that are needed to create change. Creating workplace change when you lack authority is a lot easier if you know what actions change typically requires. You can help a change to succeed by clarifying the goal, thinking ahead, taking the initiative, and expressing enthusiasm.

Overcoming the Fears that Inhibit Alliances

Everyone hopes to be approved of by his peers and his boss. It's a common human need. Unfortunately, employees who lack authority when trying to create change sometimes allow this need to metamorphose into fear. The fear is that they will end up being neither liked nor admired.

Unfortunately, all fear is not unfounded. In the high-stakes arena of the corporate world, your efforts to gain allies and create change may be resisted. The key is to recognize the chief fears and know that others have risen above them.

The fears that inhibit alliances include the fear of being perceived as disloyal, uncontrollable, or opportunistic.

The fear of being perceived as disloyal

The first fear is the fear of being seen as disloyal. Some companies expect – or you may think they expect – their workers to do exactly as they are told, "no questions asked." For the employee who seeks allies and change, yet lacks direct authority, this can be an uncomfortable situation.

To overcome this fear, you will want to understand your company culture, then focus on and promote the benefits of creating alliances and positive changes. Aligning your strategies with company goals and objectives to begin with will help to counteract any fears of being disloyal.

The fear of being perceived as uncontrollable

The second fear among ally seekers and change makers is that they will be viewed as uncontrollable. As you look for allies and promote beneficial changes, others may feel you are acting on your own behalf and not under the auspices of a superior.

The best way to counteract your fears of being perceived as uncontrollable is to establish certain controls before you begin.

For starters, consider the scope of your job description which almost certainly supports you in your pursuit of ideas and alliances which benefit the company. Next, guard against letting your alliance-building and change facilitating activities prevent you from completing your regular work. Another control you can use to guide your efforts is to consider the goals you set with your manager during your annual review as well as any departmental goals. Very often, personal and departmental goals require you to build alliances and pursue changes.

The fear of being perceived as opportunistic

The third fear in trying to win allies is that you will be seen as opportunistic. An opportunist takes advantage of any opportunity to achieve an end, without regard for principles or consequences.

You can battle this fear by carefully planning your alliance-building efforts and proposals for change. If you act in a principled manner and consider the consequences of your actions, you have nothing to fear when it comes to allegations of being opportunistic.

The way you are perceived by co-workers may be a concern when it comes to building alliances and proposing changes, but you must overcome these fears to lead progress. You may fear being perceived as disloyal, uncontrollable, or opportunistic but these fears should not become permanent obstacles. Just remember, all great leaders have had to win allies and facilitate change, and they have all faced fear and resistance. Your success as a leader depends on your ability to recognize and overcome these fears.

As you seek to build alliances and facilitate change, focus on and promote the benefits of your goals, and align your strategies with your personal goals and those of the company and your department. Then strive to act in a principled manner, considering the consequences of your actions. In this way, you can conquer the three main fears that prey on ally seekers and change makers.

Making Changes by Giving and Taking

Linda is a marketing assistant at SellUThis, a company that sells market research reports via direct mail. Linda has only been with the company six months, but she already hates her job. There are too many administrative duties and not enough opportunities to be creative. But all that may change. Yesterday, Linda heard a rumor that SellUThis' copywriter, Rick, plans to quit in six weeks to travel the world. Inevitably, the company will need a new copywriter, and Linda just happens to love to write.

Luckily for Linda, she also understands the importance partnering when you want to create change but lack direct authority. In Linda's situation, a "give-and-take" strategy would be effective.

Linda doesn't need to convince anyone of the value of teamwork or having a good work relationship. She just has to show Rick why a partnership with her would be practical. To make this strategy work, Linda has to ask herself four questions:
 

  •     What do I want?
  •     How well do I know the other person?
  •     What does the other person want?
  •     What do I have to offer?


It's important to know exactly what you want from your partnership. This will help you determine how to approach your potential ally.

You also must consider how well you know the other person. If you are already on good terms, an exchange may be easy. If not, you will need to proceed more carefully.

You must also know what the other person wants. A potential ally may want something tangible, like a software upgrade or a report or something intangible such as time, power, or enhanced image. Figuring this out is an important step in working out your give-and-take strategy.

Once you have determined what the other person wants, you must find a way to fulfill that need. What you offer may be the deciding factor in whether or not your potential ally gives you what you need.

The first element of the give-and-take strategy is determining what you want. It helps to have a precise understanding of this desire. For one thing, the more thoroughly you know what you want, the better you will be able to articulate this need. For another, what you want may determine your approach. The more serious the object of your desire, the more careful you may have to be.

Linda wants Rick to help her learn to write copy for SellUThis brochures. It's a job she knows she can do. All she needs is a little practice and guidance. She wants Rick to give her feedback on some examples.

She also needs to learn this job quickly. When Rick puts in his notice a month from now, the company will begin its search for a copywriter. Linda wants to be trained and to have some good samples to show management when that time comes.

Linda knows exactly what she wants. When she approaches Rick, she will make it clear to him how important it is that she knows how to do the job and has a portfolio to show the manager when Rick puts in his 2-week notice.

The second element in the give-and-take strategy is determining how well you know the person with whom you would like to partner. This is especially important when you lack the authority to ask the person to do something for you.

Linda knows something about Rick from what she has heard, learned from talking to him, and observed. She also has direct experience working with Rick. She knows that he is friendly and a good listener. She has observed that he goes out of his way to help people. Her own experience working with Rick has been positive. Moreover, Rick understands that Linda finds her position limiting and somewhat tedious. He told her he's been there too. He was a data entry clerk once and hated every minute of it.

Once Linda knows what she wants and understands her relationship with Rick, the next step is to find out what Rick wants or needs. If she doesn't already know this, all she has to do is ask since she is already on friendly terms with Rick.

When Linda asks, she discovers that Rick would like more time to plan for his trip. That means avoiding any big copywriting projects which could run into overtime. He also needs to finish the brochure he is working on so he can devote his time to tying up any loose ends before he leaves.

The final element in the partnering strategy of give-and-take is determining what you have to offer your would-be partner. When you lack authority and want change, it is good to have something in store. Despite all appearances, Linda is not coming to the bargaining table empty-handed. In fact, she has something practical to offer Rick in exchange for Rick's help in learning his job.

Since Linda writes well, she could offer to help Rick finish the brochure he's working on and help with any additional projects. This would require Linda to work overtime without pay, but she would be getting the training she desires, and Rick would be lightening his workload.

Because Linda is already a good writer, Rick won't have to devote much time to Linda's training. All she needs are some pointers and to have her work edited. Rick will gain time in this deal because ultimately, Linda will be doing most of his work.

Rick is also gaining an ally and a contact. Someday, he will return from his travels. When that time comes, Rick can count on Linda to aid him in his job search.

The partnering strategy of give-and-take is a key tool for creating change when you lack direct authority. But applying this strategy involves more than just giving and taking. You also need to consider your relationship with the other person and determine your would-be partner's needs.

Increasing Your Level of Authority

Don is a fairly new senior editor in a department that abstracts and indexes legal publications. He is responsible for creating and clarifying editorial policy for the staff. It's an enviable position, yet Don's authority is not complete. He wants to create new guidelines that would significantly affect how the indexers apply index terms to articles, but these terms fall under the responsibility of Sue. Sue is the senior editor in charge of the vocabulary, and she has been in her position much longer than Don.

Don is not opportunistic or controlling. All Don wants is to create policies that raise the standard for editorial quality in the department. That would mean eliminating obsolete index terms and creating new ones. It might also mean that Don has to bend his line.

When you lack direct authority but want to create change, you may need to alter whatever authority you do have. The steps in this process are to determine your current level of authority and the level of authority you need, then determine how strong the existing obstacles are.

Determine your current level of authority

First, you have to find out how much authority you do have by consulting your job description or talking to your boss. As a senior editor, Don is expected to recognize what needs to be done, and do it. Unfortunately, that doesn't give Don a blank check.

The job description for "senior editor" in the company's employee handbook is rigid and limited. It describes the three chief tasks a senior editor performs and to whom the senior editor reports. Words such as "influence" or "authority" are nowhere to be found.

All Don's boss would say on the matter was, "Clarify the language." In fact, Don thinks his boss is just too laid-back to think about the matter at any length. Then again, when anyone does step over the line, the boss is quick to administer a rebuke.

In practice, Don has noticed that his authority is not static. Depending upon whom he is dealing with and in what capacity, his authority seems to ebb and flow. So far, this elasticity has not been questioned. Then again, he's never really dealt with Sue.

Don decides his current authority is a mixed bag. His job description doesn't limit his authority, but neither does it encourage expansion. Don's boss obviously trusts Don to proceed as he sees fit, but Don has never tested this freedom, and he knows his boss can be strict. Finally, in practice, Don's co-workers seem to accept whatever actions he takes, but Don has largely stayed within his domain. At this point, Don feels he has significant authority but that he must exercise it with caution.


Determine the level of authority you need

The second step in altering your authority is determining how much authority you need. This is important because the difference between what you have and what you need are the gaps you must fill. Don already knows what his objective is: to overhaul the department's legal index vocabulary so that users can more easily find articles. As the senior editor in charge of editorial policy, he has some influence in this area. The question is, how much?

One thing he needs is authority over a small team of researchers. This team would review the 80 legal publications we now index and create a database of terms and definitions we lack in our vocabulary.

He would also like a significant say over which new terms the team incorporates. His role in this is important because the terms must complement the editorial policies regarding style and usage, which is his area of expertise.

Although Don's responsibilities overlap many areas in the department's hierarchy, he has never needed to venture so far into Sue's territory. It is becoming clear to Don just how careful he will need to be if he continues to pursue this change he desires.

Determine how strong the obstacles are

Now that Don has determined the approximate authority he has and how much he needs, his final consideration before he decides how or if he will alter his authority is to consider how strong the obstacles to change are.

This is the final step he needs to take. As you've seen, Don has significant authority in some ways, but not enough to always do as he pleases. It should go without saying that if the obstacles facing Don look insurmountable, he may want to abort his project.

Don approaches his boss and Sue, and learns the following:

Don's boss – "It doesn't matter to me what Don does as long as he gets the job done and doesn't make waves. Don is a good worker; I trust his judgment."

Sue – I don't exactly like people messing in my area, especially if the change is as significant as Don described. He has an excellent idea, but I'm the one who should direct that one since the vocabulary is my responsibility.

Don's co-workers – "There shouldn't be a great deal of overlap when it comes to Sue's and my responsibilities."

It's a good thing Don considered his obstacles before jumping headlong into his project. Although Don's boss sanctioned his plan, neither Sue nor his co-workers would take lightly a blatant move into Sue's territory, not even by Don. Nevertheless, Don is in an excellent position to do just that. In fact, he has many options, not the least of which is to work directly with Sue to implement his change. Since Sue approves of Don's plan in general, this shouldn't be a problem.

Altering your authority in the business world requires ambition and grace. You need to pursue your desires, but you need to do so in a way that is acceptable. When it comes to altering your authority, it is important to consider all three steps in the process. You must determine how much authority you have, how much you need, and how strong the obstacles are to the change you wish to make.

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